A Pandemic Spark That Became a Purpose
Creative Impact began in 2020, during the height of the pandemic, as a creative response to a rapidly changing world. What started as a way to bring virtual keynotes to life through graphic recording at the U.S. Patent and Trademark Office (USPTO) has grown into a trusted partner for organizations seeking clarity, connection, and culture change.
Rooted in the science of Industrial-Organizational (I/O) Psychology, Creative Impact bridges creativity with evidence-based approaches to leadership and team development. Our work supports the full human capital lifecycle—from attracting and developing leaders to strengthening engagement, retention, and performance.
Over the years, Creative Impact’s offerings have expanded to include:
- Facilitated workshops for executive and leadership teams
- Visual strategy sessions that turn complex ideas into shared understanding
- Interactive experiences like the C-Squid™ workshop, designed to spark meaningful conversations and build trust in high-performing teams
- Personalized leadership coaching to help executives and teams unlock their potential, build resilience, and navigate complex challenges with confidence
At our core, we believe when people feel seen, supported, and connected to purpose, real impact follows.
Chief Creative Officer | Graphic Recorder & Workshop Leader
Jennifer Boon is an acclaimed organizational development consultant, author of Leadership Unlocked, and trusted advisor to NASA. Known for her powerful work helping executive teams communicate better, solve problems faster, and build stronger relationships, she has worked with leaders across industries — including collaborations with thought leaders like Jefferson Fisher.
Jennifer is the creator of C-SQUID™, a Squid Game–inspired experience designed to challenge C-suite leaders to think differently, lead collaboratively, and operate strategically in high-pressure environments.
Expert Topics:
- Leadership communication in high-stakes environments
- Why most teams underperform — and how to fix it
- C-suite collaboration through experiential strategy retreats
- Real-life lessons from consulting with NASA
With a background in I/O psychology, ICF-certified coaching, and over two decades leading executive workshops, Jennifer brings both depth and heart to every engagement. Whether sketching strategy or navigating tough conversations, the goal is the same: to make your impact more human, more visual, and more lasting.
Executive Coach and Leadership Consultant
Brandi Hawkins is an executive coach, leadership-development consultant, and instructional designer with more than 20 years of experience helping federal agencies and mission-driven organizations build leadership capacity and learning cultures.
As the founder of Vizionary Project Group, Brandi partners with leaders and teams to create the space needed for clarity, growth, and courageous transformation. Her work blends executive coaching, adult learning design, and DEIA facilitation to improve not only how people work—but how they work together.
Brandi is a Professional Certified Coach (ICF-PCC), Project Management Professional (PMP), and PROSCI Change Management Practitioner, certified in the Leadership Circle Profile 360 and Mile Marker 360 assessments. Her philosophy centers on the belief that “everything is possible with the right space”—a principle she brings to every engagement to help leaders navigate uncertainty and lead with authenticity, purpose, and confidence.
Brandi holds an M.S. in Executive Leadership & Organizational Development from the University of Texas at Dallas.
Senior Professional in Human Resources (SPHR, SHRM-SCP)
Anastasia Byler is a Senior Professional in Human Resources (SPHR, SHRM-SCP), a doctoral candidate in Industrial–Organizational Psychology, and a dynamic leadership coach known for blending evidence-based practice with deeply human insight. With expertise spanning HR infrastructure development, talent strategy, and organizational effectiveness, she has authored training programs, co-authored textbooks in personnel psychology, and facilitated workshops on DiSC, MBTI, Emotional Intelligence, and other assessment frameworks.
An engaging speaker often described as the “Mary Poppins of HR,” Anastasia combines humor, storytelling, and practical wisdom to create experiential learning environments that elevate teams and leaders alike. She is a certified John Maxwell coach, trainer, and speaker, and her seminars are tailored to strengthen alignment with organizational mission, vision, values, and culture.
Whether supporting federal clients through complex compliance or helping leaders build resilient, self-aware teams, Anastasia’s philosophy remains simple and compelling: love your neighbor as yourself. She believes we rise together—and her work empowers organizations to grow, flourish, and lead with both clarity and heart.
LEADERSHIP UNLOCKED: Build Strong Teams, Engage Employees, and Retain Top Performers
If you want to maximize your leadership potential, this book is for you! Packed full of powerful tips, techniques, tools, and visuals this is the perfect guide for anyone managing people and looking to increase their leadership skills. Can be read cover-to-cover or used as a quick reference guide as needed. Leaders of all levels will enjoy this comprehensive guide to building stronger more engaged teams. Bonus teambuilding activities included!
Contact Us Today
Ready to take the next step with your leadership team? Set up a call to discuss how we can help you make an impact!